Win-Back Calculator · Past Customers

How Much Are Your Past Customers
Worth?

Most businesses are sitting on a list of past customers who already know them — and never reach back out. Enter your numbers below to see exactly how much revenue that list could bring back.

1. Your Customer List

Past customers, old quotes, no-shows, ghosted leads — anyone in your records who hasn't bought recently

Average revenue from one customer (one-time sale or lifetime value)

Industry standard is 15-25%. We default to 15% (conservative).

% of won-back customers who actually buy again. 40% is typical.

Why Winning Back Past Customers Works: They already know you and bought from you once. They're 6–7× more likely to buy again than a stranger. You already paid to get them — winning them back recovers money you've already spent, instead of chasing new leads.

2. Your Recovery Potential

Recoverable Revenue
$15,000
sitting in your old customer list right now
Old Customer List
500
Customers Who Respond
75
Customers Won Back
30

How We Calculated This

    YOUR ROI
    Recovered revenue ÷ $1,997 campaign cost
    7.5×
    Net gain: $13,003

    ROI above reflects setup investment vs. recovered revenue. The win-back service also includes $147/mo maintenance to keep everything running for ongoing campaigns and reporting.

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    See your full breakdown

    Unlock the exact math, your ROI, and your net gain — plus we'll email your personalized Recovery Snapshot.

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    📞 Talk to Us Now

    Book a 30-minute call. We'll walk through your numbers, look at your old customer list, and confirm a win-back campaign makes sense before you commit to anything.

    Or call (864) 351-5582

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